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Public Relations

Opolacen provides Public Relations Solutions for businesses and individuals.

Many years ago Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter or some other form of communication to clients or prospects.

Today, the sheer number of opportunities for public relations can be almost overwhelming.

All of our clients are different — so the PR strategy we recommend will vary. You can count on us for a small fix or use our expertise across many fields.

With that in mind, here are just a few of the services we offer:

News releases on new products or services -We prepare and distribute your message through trade publications, local or national newspapers, radio and television stations and now on social media. We are always looking for just the right “hook” that will get the story picked up. Studies show that information is more believable if presented in an article instead of an advertisement.

Crisis management – What will you do if a major disaster strikes your company or reputation as an individual? Who will speak to the news media on your behalf? How do you handle a product recall? What do you do if a key person is arrested and charged with crime? These are all questions that should be answered in advance of a disaster. Our philosophy is never to waste a good crisis!

Social Media – Word-of-mouth advertising has been replaced with social media. With Facebook, Twitter, WhatsApp, Instagram and other websites, your customers and prospects can connect with you in seconds instead of days. We manage social media campaigns, as well as assist companies in running their own campaigns. Do you know what people are saying about your company on the Internet? How do you combat negative Internet publicity? We help you secure the most mileage for your efforts.

Press kits & brochures – Although it is still a great way to communicate your company information, fewer companies spend PR shillings on printed press kits or brochures. Many companies have moved that information to their website. Whatever your need, Opolacen can provide the printed or web piece to set your company apart from the others.

For more information on our Public Relations services, call/WhatsApp now +256 759 088 555

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