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Promotions

Do you just want to boost your sales or brand awareness?

We can design Above the Line (ATL) or Below the Line (BTL) promotions. ATL includes advertising, press releases, consumer promotions (schemes, discounts, contests), while BTL include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort.

Or are you just looking for branding promotional giveaways such as key chains, coffee mugs/cups, flash discs, or trade show giveaways? We can procure for you different advertising promotional products. Most items can be imprinted with your company name, logo or tagline.

We can supply embroidered items and imprinted promotional products, along with promotional giveaways.

Public Relations

Opolacen provides Public Relations Solutions for businesses and individuals.

Many years ago Public Relations was all about getting a news release out to the local newspaper, distributing an employee newsletter internally, or sending a newsletter or some other form of communication to clients or prospects.

Today, the sheer number of opportunities for public relations can be almost overwhelming.

All of our clients are different — so the PR strategy we recommend will vary. You can count on us for a small fix or use our expertise across many fields.

With that in mind, here are just a few of the services we offer:

News releases on new products or services -We prepare and distribute your message through trade publications, local or national newspapers, radio and television stations and now on social media. We are always looking for just the right “hook” that will get the story picked up. Studies show that information is more believable if presented in an article instead of an advertisement.

Crisis management – What will you do if a major disaster strikes your company or reputation as an individual? Who will speak to the news media on your behalf? How do you handle a product recall? What do you do if a key person is arrested and charged with crime? These are all questions that should be answered in advance of a disaster. Our philosophy is never to waste a good crisis!

Social Media – Word-of-mouth advertising has been replaced with social media. With Facebook, Twitter, WhatsApp, Instagram and other websites, your customers and prospects can connect with you in seconds instead of days. We manage social media campaigns, as well as assist companies in running their own campaigns. Do you know what people are saying about your company on the Internet? How do you combat negative Internet publicity? We help you secure the most mileage for your efforts.

Press kits & brochures – Although it is still a great way to communicate your company information, fewer companies spend PR shillings on printed press kits or brochures. Many companies have moved that information to their website. Whatever your need, Opolacen can provide the printed or web piece to set your company apart from the others.

For more information on our Public Relations services, call/WhatsApp now +256 759 088 555

Advertising

Opolacen has over 5 years’ experience serving clients in Retail, Hospitality and Leisure industries.

We handle both Business to Business (B2B) and Business to Consumer (B2C) advertising. With us size doesn’t matter. We operate on a project basis, or we can handle your complete advertising program.

Here are a few on and off line advertising solutions that can be tailor made to suit your need.

Here are a few of the advertising services we offer:

Broadcast Advertising

We have produced hundreds of radio and television commercials since 2012 in different languages. Our broadcast work has aired on various media in Northern Uganda. We are specialists in broadcast direct response.

Print Advertising

For many types of businesses, print advertising remains the most effective way of communicating your message. Whether it’s a small black-and-white ad or a full-color, full-page layout, our graphic artists and designers can prepare an ad that can
give you maximum exposure.

Direct Response Advertising

If you want the phone to ring when you advertise then you surely want Direct Response Advertising. Our Direct Mail, Broadcast, Print and Internet programs drive traffic to your business.

Outdoor Advertising

Need to reach consumers while they are out and about? Outdoor Advertising can drive traffic to your business. From billboards (both traditional and electronic) to ads on mass transit or in malls, Opolacen can handle it all.

Mobile Marketing & Advertising

Is your website “smart phone ready?” If not, you are missing an opportunity to reach customers when they are ready to buy. Millions of Ugandans who are tech savvy search for things online using their smartphones before they use a computer.  Text messaging using traditional SMS or WhatsApp and local search are just a few ways Mobile Marketing works.

Point of Purchase or Sale

Since their inception, retail stores have used point-of-purchase to sell more merchandise at or near the check-out counter. We can assist in the design, printing and implementation of your point-of-purchase program. We have designed extensive POP for various clients as well as simple posters for small concerts and events.

Internet Marketing

The Internet places the world at your fingertips, making it possible to sell your product or services virtually anywhere. From web site design and E-Mail marketing to Search Engine Marketing, let us help you reach the world! You may have a website and social media pages but you don’t get the clicks that you need, talk to us and we will optimize it for you to give you the desired results.

Brand Making

Whether you’re a new business looking to establish a recognizable identity, or an existing company trying to refresh your brand; we are here to help.

We have enough time to listen to each client carefully before we attempt to offer any solutions such as creation of logo, website, print design, social media, marketing, etc. because we believe everyone has a unique story waiting to be told.

Our uniqueness is seen in the creative executions and treatment with a definitive visual brand language. This will lead to the development of a dynamic and contemporary brand identity. We will develop a powerful strategy, sell the plan and execute it well for maximum returns on investments. Whether you want to develop a brand, rebrand, brand positioning and placement or simply communications, we can develop a solution for you